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The NPD Group and Entertainment Software Association video game sales reports for 2009 clearly show that video game sales continue to grow year after year. The reports also show that the number of American households playing video games continues to flourish over time putting strain on the once kingpin of American entertainment: The Film Industry. Just to give you a small taste of what the NPD/ESA statistics show, Action and Family Entertainment games dominate the industry in units sold while Flight and Arcade games float around at the bottom.
Below are just a few of the interesting figures from the NPD Group and Entertainment Software Association’s 2009 sales stats.
| Genre | Percentage |
| Action | 20% |
| Family Entertainment | 19.3% |
| Sports Games | 15.3% |
| Shooters | 10.9% |
| Racing | 8.4% |
| Strategy | 6.2% |
| Role-Playing | 5.4% |
| Adventure | 5.3% |
| Fighting | 5.1% |
| Other/Compilations | 2.2% |
| Children’s Entertainment | 0.9% |
| Flight | 0.5% |
| Arcade | 0.5% |
Other statistics:
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*U.S. computer and video game software sales grew 22.9 percent in 2008 to $11.7 billion – more than quadrupling industry software sales since 1996.
*Sixty-eight percent of American households play computer or video games.
*The average game player is 35 years old and has been playing games for 12 years.
*The average age of the most frequent game purchaser is 39 years old.
*Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (34 percent) than boys age 17 or younger (18 percent).
In 2009, 25 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
To view the full report, you can visit http://www.theesa.com/facts/pdfs/ESA_EF_2009.pdf
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