Creativity. It is the foundation of evolution of the entertainment business. Too bad some people forget that. Ever heard of the phrase: “Never change a winning formula!”? Nowadays, it is law for 90% of the entertainment business. Activision seems to be founded on this principle; 6 releases of Call of Duty and even Lucas Arts… [Continue Reading]
Guild Wars 2, another marketing scheme?

Dear Readers, Hope is upon us. There have been sightings of pioneers that are willing to throw everything into the garbage bin and restart with a clean slate. They say that their creation will place you, the gamer, in the spotlight instead of the game. I, myself, am having trouble grasping the possibility of anything… [Continue Reading]
The great marketing scheme!

All the fans are screaming for more but they will be left starving until the wait becomes unbearable. The game industry knows exactly how to keep their fans on a leash while the designers make the game. A teaser here, some behind-the-scenes footage there to sow the seeds, and when the game is released, the… [Continue Reading]
Books vs. Games
“Teens are computer addicted. They are sitting behind a computer all day long instead of reading a good book, going outside or watching a good play.” At least, that is what my grandma always says. Is it really that bad? Is reading a book better than playing a video game? This is the reason I… [Continue Reading]
Modern Warfare 2: The Multiplayer Experience
It all begins in boot camp. I learn that I am part of the United States army and that I belong to the “Rangers”. I have to demonstrate my incredible marksmanship in front of the local population. After doing this, I decided to press escape with the hope that the button could rescue me from… [Continue Reading]

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